The new sign, known as Piccadilly Lite, uses the latest in LED screen technology and goes live on 3 December 2007.

It will offer brands the flexibility to advertise both short and long term.

From just £7,000 you could have 3,360 x 30 second slots over a 28 day period.

You can also reserve the sign for a 12 month period at £70,000 per month, which will provide 80% use of the sign.

Simply put...a total of 19 hours a day.

It will give you the freedom to mix and match brand, proposition and promotion.

You can use it to help launch the latest products, services, books or music.

You could also feature up and coming TV, shows and films using titles and messages.

Our graphics team can also help you digitise your message, let you approve it, and then upload it from just £700 per sequence.

This new sign will not just be available to companies. With our LoveLite service anyone can send special greetings and messages to loved ones.

Perfect for an anniversary or birthday.